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Demographics - Product Sales and Design Implications
which cohort they actually fit into. If you are a direct marketer, you're starting with a list of the entire ... there are a few ways we have used it. If you do direct marketing, it's probably something that you live ...- Authors: Abraham Gootzeit, Dennis L Stanley, Mark A Tullis
- Date: Oct 1995
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Demography; Demography>Population data; Economics>Behavioral economics